At BMW of Columbus, we are proud to support the heroes who keep our communities strong. Whether you serve in the U.S. military or as a first responder in Auburn, Phenix City, or Opelika, our enhanced incentive program makes owning a BMW more rewarding than ever.
Who is eligible for the BMW Military & First Responder Program?
The program now includes both military members and first responders. Eligible participants are:
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Active Duty, National Guard, Reserves, Veterans, and Military Retirees
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Military Spouses, Surviving Spouses, and Immediate Military Family Members*
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USAA members with military affiliation, and NavyFed members with at least 60 days of membership
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First Responders: Emergency Medical Technicians (EMTs), Firefighters, Law Enforcement Officers, Federal Law Enforcement Officers and Agents, and 911 Dispatchers
*One incentive per member per calendar year.
What benefits does this program offer?
BMW Financial Services provides exclusive incentives on vehicles financed through BMW FS Regional Rate Contracts. These savings are designed to make it easier for those who serve our communities to enjoy the luxury, performance, and reliability of BMW.
How long will this program last?
The current program is available through September 2, 2025.
Do First Responders receive the same benefits as military members?
Yes. The process, verification, and incentives mirror the military program, ensuring first responders receive the same level of appreciation and savings as our military families.
Why should I choose BMW of Columbus?
BMW is known for precision performance, luxury, and long-term dependability which is exactly what busy professionals and families in Phenix City, Auburn, and Opelika need. Our sales and service departments go the extra mile to ensure every customer receives the attention and detail they deserve. We always strive to ensure each customer gets a thorough explanation of their financing and service options. Some of the top benefits include:
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Excellent MPG to keep commuting costs low
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Proven Reliability backed by German engineering
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Safety Innovations like advanced driver assistance systems and responsive handling
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Luxury & Comfort for every drive, whether it’s a quick trip to Opelika or a longer commute to Auburn University
How do I claim my BMW incentive?
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Visit BMW of Columbus and select your preferred model.
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Present your unique Customer ID and Offer Code at the time of purchase.
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Drive home in the BMW that rewards your service to our community.
Where is BMW of Columbus located?
We proudly serve customers in the Columbus, GA and surrounding area including:
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Auburn, AL – Perfect for students, staff, and first responders connected to Auburn University.
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Phenix City, AL – A growing community with many military families and public safety professionals.
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Opelika, AL – Home to dedicated first responders and families who value safety and reliability.
Start Your BMW Journey Today
This is more than just a program - it’s our way of saying thank you to the heroes of our community. Whether you’re protecting lives, responding to emergencies, or serving our country, we’re here to serve you with unmatched offers and world-class vehicles.
Visit BMW of Columbus today to take advantage of this exclusive military and first responder program.